As New York Fashion Week begins, a handful of beauty brands are sponsoring initiatives that meld beauty with a banquet of sweet treats — from candy to coffee.
Birchbox will open its first pop-up shop — a candy and beauty stocked space where customers can go home with personalized treat-filled boxes. Located at 459 West 15th Street, the 1,945-square-foot space will be open Sept. 7 to 11 from 10 a.m. to 6 p.m. Inspired by the concept of a trompe l’oeil candy shop, samples will include beauty goods and sweet snacks. Hair, nail and makeup touch-ups will also be offered, as will computer and phone recharging stations. “The Birchbox Sample Stop was designed to bring Birchbox to life at fashion week,” said Katia Beauchamp, Birchbox’s co-founder. “It is a chance for us to showcase the brand in a brick-and-mortar way to the people that shape the industry and create the trends.”
Dylan’s Candy Bar — located at 60th Street and Third Avenue — will highlight Bed Head’s newest product offerings, Curlipops curling irons, during fashion week. Sold in swirl lollipop-shaped packaging, Curlipops are designed to create lose curls and waves. Bed Head Curlipops and assorted Candy Fixations hairstyling products will be on offer in the candy emporium until mid-September. In addition, three Curlipop appliances as well as a $50 gift certificate to Dylan’s will be awarded to winners through the Bed Head Curlipop Facebook page.
For Made Fashion Week, Walgreens will offer an “old-fashioned” newsstand kiosk, stocked with beauty goods and essentials like Band-Aids, mints and magazines. Located in the cafes at MILK Studios on the second and eighth floors, Walgreens Café: Made to Eat is also providing all backstage catering for Made fashion shows and presentations with its Nice and Good and Delish food lines.
Urban Decay will set up shop outside of Lincoln Center and MILK Studios to refuel tired fashion weekers with coffee and cosmetics. The brand is partnering with The Mudtruck, serving drinks inspired by its best-selling Naked Palette from Sept. 8 to 10, from 8 a.m. to 5 p.m. daily.
“We had the opportunity to work with the iconic Mudtruck this year and to continue with the ‘Fuel Your Fashion Week’ tradition, so we did,” said Wende Zomnir, cofounder and creative director of Urban Decay. “The partnership allows us to provide a fun service for people when they need it most — during the mayhem of fashion week. The mobility of the truck gives us the opportunity to get in front of key influencers, media and VIPs both uptown and down.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast