As New York Fashion Week begins, a handful of beauty brands are sponsoring initiatives that meld beauty with a banquet of sweet treats — from candy to coffee.
Birchbox will open its first pop-up shop — a candy and beauty stocked space where customers can go home with personalized treat-filled boxes. Located at 459 West 15th Street, the 1,945-square-foot space will be open Sept. 7 to 11 from 10 a.m. to 6 p.m. Inspired by the concept of a trompe l’oeil candy shop, samples will include beauty goods and sweet snacks. Hair, nail and makeup touch-ups will also be offered, as will computer and phone recharging stations. “The Birchbox Sample Stop was designed to bring Birchbox to life at fashion week,” said Katia Beauchamp, Birchbox’s co-founder. “It is a chance for us to showcase the brand in a brick-and-mortar way to the people that shape the industry and create the trends.”
Dylan’s Candy Bar — located at 60th Street and Third Avenue — will highlight Bed Head’s newest product offerings, Curlipops curling irons, during fashion week. Sold in swirl lollipop-shaped packaging, Curlipops are designed to create lose curls and waves. Bed Head Curlipops and assorted Candy Fixations hairstyling products will be on offer in the candy emporium until mid-September. In addition, three Curlipop appliances as well as a $50 gift certificate to Dylan’s will be awarded to winners through the Bed Head Curlipop Facebook page.
For Made Fashion Week, Walgreens will offer an “old-fashioned” newsstand kiosk, stocked with beauty goods and essentials like Band-Aids, mints and magazines. Located in the cafes at MILK Studios on the second and eighth floors, Walgreens Café: Made to Eat is also providing all backstage catering for Made fashion shows and presentations with its Nice and Good and Delish food lines.
Urban Decay will set up shop outside of Lincoln Center and MILK Studios to refuel tired fashion weekers with coffee and cosmetics. The brand is partnering with The Mudtruck, serving drinks inspired by its best-selling Naked Palette from Sept. 8 to 10, from 8 a.m. to 5 p.m. daily.
“We had the opportunity to work with the iconic Mudtruck this year and to continue with the ‘Fuel Your Fashion Week’ tradition, so we did,” said Wende Zomnir, cofounder and creative director of Urban Decay. “The partnership allows us to provide a fun service for people when they need it most — during the mayhem of fashion week. The mobility of the truck gives us the opportunity to get in front of key influencers, media and VIPs both uptown and down.”
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye
“It’s passion that helps get anybody to a certain point and it’s what’s propelled me,” said Kith founder @ronniefieg, one of WWD’s 40 under 40: a group of industry notables who are changing the face of retail, fashion and beauty. Fieg, who opened a Manhattan flagship on October 7, began his career at age 13 as a stock boy and salesman for footwear chain David Z. “I think staying true to [my] beliefs, hard work and passion have gotten me to where [Kith] is today.” See the rest of the 40 at WWD.com. (📷: @vsteves) #wwd40
25-year-old @samweaving is about to break out this fall, starring in Netflix’s horror film “The Babysitter,” fittingly out today on Friday the 13th. That’s not the only place you’ll be seeing her, though — Weaving’s got a role Showtime’s “SMILF” and another alongside Frances McDormand and Woody Harrelson in “Three Billboards Outside Ebbing, Missouri.” Though she’s got a full plate at the moment, there’s one role she’s got her eye on: Marilyn Monroe. “I’m a little too young at the moment, but it’s on my bucket list,” the actress told WWD (📷: @dandoperalski) #wwdeye
BFF's Poppy Jamie and Suki Waterhouse celebrated the launch of their bag line Pop x Suki at Nordstrom last night. "The line is really about our friendship, and how we are so different but complement each other," said Waterhouse. 👯 (📷: Katie Jones) #wwdeye
After designing the new @louisvuitton and @bulgariofficial flagships and a @chanelofficial boutique opening in Japan, @petermarinoarchitect has another project on his plate: The Lobster Club. Located in the Seagram Building, it’s the famed architect’s first restaurant project in New York, serving up modern Japanese brasserie-style cuisine. Bronze hues, bespoke material detailing, blush and chartreuse tones and a heavy emphasis on Picasso can be seen throughout. Mark your calendars for Nov. 1 for the much-anticipated opening. (📷: @clint_spaulding) #wwdeye