As New York Fashion Week begins, a handful of beauty brands are sponsoring initiatives that meld beauty with a banquet of sweet treats — from candy to coffee.
Birchbox will open its first pop-up shop — a candy and beauty stocked space where customers can go home with personalized treat-filled boxes. Located at 459 West 15th Street, the 1,945-square-foot space will be open Sept. 7 to 11 from 10 a.m. to 6 p.m. Inspired by the concept of a trompe l’oeil candy shop, samples will include beauty goods and sweet snacks. Hair, nail and makeup touch-ups will also be offered, as will computer and phone recharging stations. “The Birchbox Sample Stop was designed to bring Birchbox to life at fashion week,” said Katia Beauchamp, Birchbox’s co-founder. “It is a chance for us to showcase the brand in a brick-and-mortar way to the people that shape the industry and create the trends.”
Dylan’s Candy Bar — located at 60th Street and Third Avenue — will highlight Bed Head’s newest product offerings, Curlipops curling irons, during fashion week. Sold in swirl lollipop-shaped packaging, Curlipops are designed to create lose curls and waves. Bed Head Curlipops and assorted Candy Fixations hairstyling products will be on offer in the candy emporium until mid-September. In addition, three Curlipop appliances as well as a $50 gift certificate to Dylan’s will be awarded to winners through the Bed Head Curlipop Facebook page.
For Made Fashion Week, Walgreens will offer an “old-fashioned” newsstand kiosk, stocked with beauty goods and essentials like Band-Aids, mints and magazines. Located in the cafes at MILK Studios on the second and eighth floors, Walgreens Café: Made to Eat is also providing all backstage catering for Made fashion shows and presentations with its Nice and Good and Delish food lines.
Urban Decay will set up shop outside of Lincoln Center and MILK Studios to refuel tired fashion weekers with coffee and cosmetics. The brand is partnering with The Mudtruck, serving drinks inspired by its best-selling Naked Palette from Sept. 8 to 10, from 8 a.m. to 5 p.m. daily.
“We had the opportunity to work with the iconic Mudtruck this year and to continue with the ‘Fuel Your Fashion Week’ tradition, so we did,” said Wende Zomnir, cofounder and creative director of Urban Decay. “The partnership allows us to provide a fun service for people when they need it most — during the mayhem of fashion week. The mobility of the truck gives us the opportunity to get in front of key influencers, media and VIPs both uptown and down.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)