As New York Fashion Week begins, a handful of beauty brands are sponsoring initiatives that meld beauty with a banquet of sweet treats — from candy to coffee.
Birchbox will open its first pop-up shop — a candy and beauty stocked space where customers can go home with personalized treat-filled boxes. Located at 459 West 15th Street, the 1,945-square-foot space will be open Sept. 7 to 11 from 10 a.m. to 6 p.m. Inspired by the concept of a trompe l’oeil candy shop, samples will include beauty goods and sweet snacks. Hair, nail and makeup touch-ups will also be offered, as will computer and phone recharging stations. “The Birchbox Sample Stop was designed to bring Birchbox to life at fashion week,” said Katia Beauchamp, Birchbox’s co-founder. “It is a chance for us to showcase the brand in a brick-and-mortar way to the people that shape the industry and create the trends.”
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