By and  on September 15, 2010

Welcome to the world of fast fashion — really fast fashion — and it’s being created by the consumer herself.

Fashion on demand is here, from sped-up deliveries at Burberry to businesses in which the consumer acts as buyer, backer and even the designer, and can get the products to her door within weeks if not days. Driven by the Internet, new forms of retail combine urgency with mobile commerce, social media, gaming and crowdsourcing.

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