MILAN —Fendi has unveiled its new London store.Located on Sloane Street, the two-story boutique was designed by hip Milanese interior design firm Dimore Studio founded in 2013 by Emiliano Salci and Britt Moran.“We are happy to have worked with Dimore Studio on the Sloane store, which is truly distinctive, sophisticated and with a whispered luxury and intimate feel expressed through the details and the materials chosen,” said Fendi chairman and chief executive officer Pietro Beccari. “They have perfectly translated our codes into an ideal Fendi apartment in London, such an iconic destination for luxury, culture and design, as well as a very important market both for local and international clients.”Over the years, Dimore Studio has developed several projects in collaboration with Fendi, including the decoration of the luxurious suites inside Rome’s Palazzo Fendi opened in 2016 and the design of the Fendi Courchevel store, which was inaugurated last April.[caption id="attachment_11070847" align="aligncenter" width="600"] Fendi flagship on London's Sloane Street.[/caption]"We were inspired by a high-rise Roman apartment of the Sixties, reinterpreted in a contemporary way cleverly mixing hints from the past with a chic and sophisticated style,” Salci said. “We have a wonderful relationship with Fendi of mutual esteem and sympathy, which has been lasting for years. Designing their boutique in London was a natural consequence of this long-lasting relationship.”A combination of contemporary pieces, vintage designs and art objects define the cozy space infused with a homey feel.The first level, which is dedicated to women’s accessories and bags, features a kilim carpeted flooring, a ceiling covered with hundreds of light pink Plexi prisms and hosts several design icons, such as an Alain Delon’s freestanding mirror and three Pierre Cardin wood chairs from the Seventies.Graphic stairs lead to the second floor, which comprises two distinct areas, one for women’s wear and one for men’s wear. The space dedicated to women’s ready-to-wear collections, which also includes a VIP area, is defined by pink plaster walls and is decorated with a curved sofa, Chinese bamboo chairs from the 19th century, as well as an impressive chandelier.[caption id="attachment_11070845" align="aligncenter" width="600"] Fendi flagship on London's Sloane Street.[/caption]On the other side of the floor, the men’s area resonates with the masculine vibe of a gentlemen’s club with its mocha walls, lacquered crock shelves and Vienna straw panels. A rotating radica wood cupboard lined with fabrics dominates the space, which also features iconic design pieces, such as a Gianfranco Frattini’s table lamp and a Seventies’ armchair by Luigi Caccia Dominioni.
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
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“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.
@beyonce chose a custom gown by @falgunishanepeacockindia for mother @mstinalawson 's second annual Wearable Art Gala last night. The gown, which took 10 days to make, was inspired by Nubian warrior queen Amanishakheto. Reporting by @hernameislex . #wwdeye 👑 🐝#beyonce
After dressing @justintimberlake for his Super Bowl halftime performance last month, @stellamccartney has designed the star’s "Man of the Woods" tour wardrobe. Timberlake will be wearing a mix of pieces from McCartney’s fall men's collection as well as custom designs and items from his own closet. #wwdfashion