NEW YORK — I’m reinventing my life,” said Fern Mallis as she unveiled pieces from her latest venture, a jewelry collection for QVC.
Mallis, who spent nine years at IMG Worldwide until 2010 overseeing Mercedes-Benz Fashion Week, seemed surprised by the possibilities she’s exploring during “my second act,” including Fern’s Finds for QVC.
Mallis has no use for Coco Chanel’s advice that women take off one piece of jewelry before leaving the house. “For me, more is more,” she said. “I’m always wearing multiple necklaces and multiple bracelets. I’m a shopper.”
Mallis’ apartment is a testament to her obsession, with jewelry stored in boxes and baskets. She collects sculptures of Indian gods because they have multiple arms — for hanging her necklaces.
The idea of selling jewelry on QVC came to Mallis a few years ago as she was walking through the 7th on Sixth tents with Doug Howe, the shopping network’s chief merchandising officer. “I started talking to him about the idea and while we were talking people came up and asked me where I got my jewelry,” Mallis said. While she’s bought few products on QVC, Mallis likes the medium. “You’re on the air. It’s right then and there as opposed to sitting on a [store] shelf with no one to tell you why it’s special. QVC is immediate and instant feedback.”
Prices range from $35 to $79, although QVC hasn’t set the prices for specific items yet. Expensive fine jewelry that Mallis will buy in India and South Africa will be reproduced or adapted for Fern’s Finds and the backstories of how and where she found the pieces will be used as a selling point on QVC.
Fern’s Finds will be packaged in brown craft paper boxes with gold lettering designed by Pentigram. Inside each box will be the jewelry in a silk pouch decorated with gold thread. There’s a gold-plated filigree cuff with tourmaline, citrine and simulated diamond stones; a jhumkas necklace with chandelier-style bunches of pearls; a multistrand necklace made of simulated cornelian and resin beads and earrings lined with rows of stones and pearls.
“It’s kind of this handcrafted look,” said Lisa Morrisey, vice president of fashion merchandising at QVC. “The one-of-a-kind pieces give it this exotic feel. What’s wonderful about this product is, this is Fern. This is how Fern wears her fashion jewelry.”
Fern’s Finds will debut during QVC’s live remote coverage of New York Fashion Week. “I won’t be at a loss for words,” said Mallis, who’s been onstage more than usual lately. She’s hosting the series “Fashion Icons With Fern Mallis” at the 92nd Street Y and has a new radio show on Sirius XM, “Fashion Insiders With Fern Mallis.” She also recently appeared off-Broadway in Nora and Delia Ephron’s “Love, Loss and What I Wore.” When the producer called and asked if she knew anyone from the fashion industry who could join the cast, Mallis thought for a minute and blurted out, “‘What about me?’ He was taken aback. I read two or three passages and he said, ‘You could absolutely do this.’” Mallis appeared in the show through last Sunday.
“I’m having a ball,” she said. “I had no idea this would ever happen. I’m open to new, exciting things.”
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)