The men’s business has been a bright spot for Salvatore Ferragamo’s U.S. division, which just unveiled a new men’s space at its Fifth Avenue flagship and is mulling opening more men’s stores.
Men’s represents 44 percent of Ferragamo’s American business.
“We’re known for leather shoes and handbags,” said Vincent Ottomanelli, president of Ferragamo USA. “On the men’s side, we don’t have a big category like handbags, so 44 percent is really strong.”
The men’s category has grown 20 percent in the past five years and even this year, its growth rate is 5 percent.
“That’s very good for 2009,” noted Ottomanelli. “In this difficult period, I like to think we’re making necessary adjustments to perform, but sometimes the best defense is a good offense. Our men’s business is doing well, so we’re investing in it.”
The renovated space at the Manhattan flagship used to be a gallery dedicated to art exhibitions and special events.
The 900-square-foot, second-floor area now showcases men’s wear designed by Massimiliano Giornetti — primarily suits and tailored outerwear, plus neckwear and leather goods. The interior incorporates the same materials as the rest of the store — Turkish walnut paneling, taupe leather and white limestone — in proportions that create a warm, woodsy effect. Leather furniture and secluded fitting rooms are designed to invite men to take their time.
Just outside the room, there is an area dedicated to Tramezza, which is Ferragamo’s most high-end, handmade shoe line, as well as expanded displays for men’s luggage, belts and small leather goods.
“The experience we provide needs to be the best, and that’s not easy to do in a single store because men shop differently from women,” said Ottomanelli. That is why, he said, Ferragamo is keeping a close eye on its only dedicated men’s store in the U.S., at the Beverly Center in Los Angeles, and gearing up to roll out more single-gender stores next year.
“Single-gender is more intimate, and more comfortable for men or women. We’re seeing that in the Beverly Center; it’s really winning for us. That store is meeting its plan, which is saying a lot in this environment,” he said.
In addition, Ferragamo in December renovated its store at Bal Harbour Shops, and in January revamped Honolulu’s Ala Moana Center. The company opened a unit at the Waterside Shops in Naples, Fla., in February, and has a new shop in the pipeline at The Bravern in Bellevue, Wash.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion