By  on March 3, 2008

BOTKIER GOES LIVE: Botkier, the New York-based accessories company, has relaunched its Web site, Botkier.com. The site showcases all of the brand's categories, including new products such as footwear, belts, small leather goods and some jewelry. Prices range from $125 for a smaller leather case to $795 for a woven tote bag.

"We have been in the e-commerce business for a while now, but felt it was the right time to relaunch our Web site," said designer Monica Botkier, who estimated the site will generate $1 million in sales in its first year. "With the launch of footwear and small leather goods, it's a good opportunity to show a new expanded vision of the brand and the Web site is a perfect vehicle....International distribution is ever changing and expanding into new markets as the brand becomes well known to the international clientele. In terms of the U.S, we have very tight distribution."

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