VENTURING INTO RETAIL: Fragments, the jewelry showroom in New York's SoHo area, is making room for a retail shop right on its own premises. Partners Janet Goldman and Jimmy Moore have allotted about 700 square feet of their 3,000-square-foot space for a Fragments store, slated to open around May 1. They projected first-year sales for the store at $1 million.

"We've always reached out for new ventures, and we see this as another growth opportunity," Goldman said.

Moore added that although they have considered a retail operation in the past, the timing was never right. Now, with a stable wholesale operation, they feel they can focus on a store of their own. Fragments has also gotten a taste of retailing in a four-year relationship with Henri Bendel, in which Moore and Goldman are responsible for running Bendel's fashion jewelry departments.

Fragment's own store will provide a showcase for its 21 different costume and fine jewelry designers, as well as periodic exhibits from the Fragments archives of limited-edition and one-of-a-kind jewelry.

Moore and Goldman are excited about joining the expanding neighborhood retail scene.

"When we arrived on Greene Street a decade ago, we were alone," noted Goldman, "Now, with neighbors like Anna Sui, Zona and Shabby Chic, this has become a great shopping street."

THE JAZ AGE: Seiko Corp. of America is entering the competitive arena of moderately priced watches with a new line called Jaz Time, set to debut in early April. The new line, with timepieces priced to retail at under $100, derives from a higher-priced brand, Jaz Paris, which Seiko is in the process of phasing out.

"We believe the rapidly growing fashion market is ready for a new level of competition," said Shigeho Kurashina, president of Seiko Corp.

The line will include more than 70 styles to retail between $50 and $95 and will be aimed at department stores nationwide.

Gloria Maccaroni has been named to the new position of director of sales for Jaz Time and will report to Eikichi Takizawa, vice president for watch marketing planning. From 1987 through 1993, Maccaroni was vice president of marketing and then president and chief executive officer for Terme di Saturnia, an Italian prestige skin care line. She has also held positions with Monet Jewelry and the Callanen Group in Hong Kong, marketing the Guess watch brand.Maccaroni said she sees continued expansion of the fashion watch field. "The Jaz brand will bring fresh energy and excitement against established players as Guess, Fossil and Swatch," she noted.

Jaz Time will be shown at the firm's New York showroom at 680 Fifth Ave.

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