That’s Figue at 268 Elizabeth Street, between Houston and Prince Streets in NoLIta, Stephanie von Watzdorf’s new lifestyle store opening Tuesday.
The brand’s first store may be small, but von Watzdorf managed to include items from Morocco, Africa, Colombia, Bolivia, Cameroon, India and even Maine — a true global affair. Von Watzdorf founded the Figue brand in 2012 with Sabina Schlumberger.
For the store design, von Watzdorf collaborated with Steve O’Neil of O’Neil Langan Architects and Marrakech-based designer Maryam Montague. “I wanted to create a space that was like a journey, not a store,” she said. A Moorish archway divides the store into two rooms, and it has a peacock wooden doorway from India, perforated metal lanterns and crocheted lanterns from Morocco hanging from the ceiling, feather headpieces from Cameroon decorating the walls and Belgian wood shelving. RELATED STORY: Stephanie von Watzdorf Launches Figue >>
Prior to founding Figue, von Watzdorf was vice president of design at Tory Burch. “I continue to consult with Tory,” she said. “She knew I wanted to do this, and she’s very supportive.”
One of her mainstays is vintage military jackets from the Forties, Fifties and Sixties, decorated with embroidered designs. One jacket has an elaborate and bejeweled beetle on the back and silver filigree-like embroidery on the sleeves. “It’s like wearing jewelry,” von Watzdorf said. Another has a fish skeleton created from metal beads and Swarovski Elements. Von Watzdorf said she has the jackets beaded in Bombay. Each one takes a week to finish and sells for $1,400 to $1,850. The collection will be sold at Bergdorf Goodman on the sixth floor beginning in November, Figue’s first move into wholesale. Prior to Bergdorf’s and the opening of the Elizabeth Street store, Figue was sold only via its own Web site and at a pop-up shop this summer in the Hamptons.
Von Watzdorf buys alpaca ponchos and cardigans in Bolivia. “We can work with artisans,” she said. “It’s a way of giving back.” Mochila handbags handwoven in Colombia “are made by this tribe of women, and a community of women in Morocco make these leather bags,” she said, pointing to an Italian leather tote that sells for $895. Tuktuk bags are made from black fabric and embellished with metal shapes and colorful pom-poms. Von Watzdorf added large pom-poms for bright pops of color to neutral shoes inspired by Indian ballet flats. “I’ll carry other people’s shoes and accessories,” she said. “It doesn’t have to be my design, just my point of view.”
She’s no snob when it comes to prices. Von Watzdorf sells $38 bracelets beside $4,500 diamond and sapphire earrings.
Gypsy-meets-jet-set is how von Watzdorf describes her style, which she developed as a child living in Paris. Eventually, she moved to New York, where she graduated from Parsons School of Design. Along the way, she developed her love of travel with a little help from her family. She picks up a book that’s sold in the store, “In the Spirit of St. Barths” by Pamela Fiori, and flips to a page with a photo of a man and woman lying by a pool. “That’s my father and my stepmother,” she said. “The photo was taken by Slim Aarons.”
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)