NEW YORK - First Lady Laura Bush and her second grade teacher charmed a room of Time Inc. magazine publishers today, encouraging them to donate space in their publications for a series of public service announcement ads promoting the teaching profession.

Bush and her Midland, Tex., teacher Charlene Gnagy appear in one of the full-page ads for TeachersCount, which has partnered with Jones Apparel Group and Time.

"The ads we are unveiling today are a new expression of an old, timeless truth: Behind every person is a fabulous teacher," Bush said. Jeremy Piven, Edie Falco and Bradley Whitford are among other famous people who pose with their favorite teacher in the approximately 10 ads shot so far, which have run in publications including Time, Fortune and Essence. Jones chief executive officer Peter Boneparth is planning to model for his own ad, most likely with a professor from his alma mater University of North Carolina at Chapel Hill, he said.

For complete coverage, see tomorrow's issue of WWD.

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