Flash sales are popping up on TV shows such as “The Wendy Williams Show,” “Extra,” “E News” and “Un Nuevo Día.”
In two-and-a-half- to three-minute segments, these celebrity-curated pop-up events feature about three to seven products in categories such as accessories, fashion, home, beauty and electronics. The viewer places orders for merchandise online. TV shows highlight in-season merchandise at “massive discounts,” said Dexter Hutchison, founder and chief executive officer of Telewise, the Culver City, Calif.-based company which specializes in TV flash sales and manages the process from end to end. Telewise handles brand and product sourcing, Web management, e-commerce support, customer service, fulfillment and data collection.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)