By  on April 10, 2014

Flash sales are popping up on TV shows such as “The Wendy Williams Show,” “Extra,” “E News” and “Un Nuevo Día.”

In two-and-a-half- to three-minute segments, these celebrity-curated pop-up events feature about three to seven products in categories such as accessories, fashion, home, beauty and electronics. The viewer places orders for merchandise online. TV shows highlight in-season merchandise at “massive discounts,” said Dexter Hutchison, founder and chief executive officer of Telewise, the Culver City, Calif.-based company which specializes in TV flash sales and manages the process from end to end. Telewise handles brand and product sourcing, Web management, e-commerce support, customer service, fulfillment and data collection.

To continue reading this article...

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus