Silver Lake contemporary brand For Love & Lemons is set to open its first store on Saturday, also unveiling a capsule collection with Jaime King.The company, which is known for its delicately designed pieces, will operate its temporary store on La Cienega Boulevard, near the end of Melrose Place, through February.“We just really wanted to create an experience for our customers,” said Laura Hall, who cofounded the brand with Gillian Rose Kern. “We were really excited to get them into the For Love & Lemons world.”The three-story space is 4,000 square feet in addition to a 1,200-square-foot rooftop. In addition to the selling floor, the company also created a lounge area open to all customers who want to shop in a more relaxed setting with the assistance of sales associates.“It’s very feminine and girly. We put a lot of special touches in it that are going to draw people into taking selfies and do Instagramming,” Hall said of the store’s design.The space opens with the company’s 38-piece capsule collection with Jaime King. The collection, which Hall said has been about two years in the making, features lace midi and silk wrap dresses, shorts, tops and two-piece sets. The capsule makes its debut in the store first before launching for sale on the company’s web site Monday.[caption id="attachment_11096854" align="alignnone" width="380"] From the For Love & Lemons x Jaime King capsule collection.[/caption]For Love & Lemons is potentially exploring the possibility of additional pop-ups in the future, considering as far as New York, although Hall said the goal is to get the La Cienega store open and monitor the business from there. If the reaction on Instagram, where one post on the store generated more than 1,000 comments, is any indication, the company expects Saturday to be busy, Hall said.Last year was a busy one for the company, which debuted a baby and toddler line called Lil’ Lemons in addition to bridal. In August the company moved to expanded headquarters space, transitioning out of downtown and into a 12,000-square-foot Silver Lake building. The company filled out the year, taking home the nod for best brand of the year at the inaugural #RevolveAwards in November.The privately held firm, which doesn’t disclose revenue, is profitable and sells direct through its website in addition to wholesale partners such as Planet Blue, Revolve, Yoox and Nordstrom.
For its next men’s wear collection, @roberto_cavalli will show as a special guest at #PittiUomo, running from June 12-15. The brand, which has Florence in its roots, will relaunch its men’s wear collection, which will be presented separately from women’s wear for the first time since Paul Surridge was appointed creative director in May. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech at the @sxsw conference for @createcultivate, the online platform and conference series for women. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.