MILAN — F.R.S. For Restless Sleepers, the luxury brand founded in 2015 by Francesca Ruffini Stoppani, has unveiled e-commerce.The online store, entirely developed in-house by the brand, carries the label’s full collections and will soon include an area dedicated to custom-made orders.“I opened the e-commerce because I wanted to give my customers the chance to shop the entire collections and not only the options carried by each multibrand store,” Ruffini Stoppani explained. “My dream is to develop an online atelier, where women can order their favorite pieces, choosing among a range of fabrics, colors and details.”Revealing that she is already working on the project, she highlighted that her desire is to be able to deliver each customized order in a week or two. “We are actually trying to establish a fast and flexible dedicated production chain,” she said. “If people have to wait too long, I don’t think it makes sense.”[caption id="attachment_10871907" align="aligncenter" width="640"] F.R.S. online store[/caption]The collections are sold in about 140 multibrand stores, including luxury online boutiques, such as Net-a-porter, Mytheresa and Matchesfashion.com. "This is where we make the biggest numbers,” she said, referring to the online stores. In the span of five seasons, F.R.S. has built a business with its high-end, rich pajama sets crafted from exclusive fabrics. The textiles, especially sumptuous silks, are all drawn by Ruffini Stoppani herself in collaboration with a number of Como-based specialists.Along with pajamas, the designer enlarged the line with a range of robes, which can also be worn as maxidresses and overcoats.“Everybody is doing the pajama sets now, so what’s crucial for us, instead of focusing on the single item, is to continue developing our own aesthetic based on a concept of precious, elegant loungewear,” explained the designer, who is married to Moncler's chairman and chief executive officer Remo Ruffini.[caption id="attachment_10818075" align="aligncenter" width="682"] A look from FRS For Restless Sleepers’ RTW fall line.[/caption]The pajama sets and the robes, all retailing at an average price of 1,000 euros, or $1,100 at current exchange rate, are particularly successful in Europe and the United States. “We have also recently entered the Middle Eastern market, while the Far East is more difficult for us, probably for cultural reasons,” the designer said.According to Ruffini Stoppani, F.R.S.’ business has grown 30 percent each season.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion