Above and Beyond. It’s the best way to characterize how far beauty companies are willing to go to satiate top retailers’ appetites for exclusives.
“The beauty business is catching up with the retail apparel sector’s discovery that it is very important to differentiate,” says David Wolfe, creative director of the Doneger Group trend forecasting and buying service. “A product that is exclusive to one retailer is a valuable asset because it lures customers who are somewhat stupefied by the sea of sameness in brands that are so widely distributed that they have little or no cachet.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)