By  on June 15, 2007

Above and Beyond. It’s the best way to characterize how far beauty companies are willing to go to satiate top retailers’ appetites for exclusives.

“The beauty business is catching up with the retail apparel sector’s discovery that it is very important to differentiate,” says David Wolfe, creative director of the Doneger Group trend forecasting and buying service. “A product that is exclusive to one retailer is a valuable asset because it lures customers who are somewhat stupefied by the sea of sameness in brands that are so widely distributed that they have little or no cachet.”

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