By  on December 13, 2004

NEW YORK — Forever 21 has agreed to remove all fur products from its stores by Dec. 31, after being pressured by the People for the Ethical Treatment of Animals, which staged “stop butchering bunnies” protests at some 20 of the retailer’s stores until about a week ago.

“We are taking action to remove any authentic animal fur from our garment selection by the end of December. There will be no fur in our stores after Dec. 31, 2004,” Lawrence Meyer, senior vice president of Forever 21 Inc., wrote in a letter to PETA.

Kristi Dunn, a spokeswoman for Forever 21, said Friday that rabbit fur was not a large part of the store’s assortment. “There’s such great faux fur available now, so you don’t need to sell real fur to get a great look,” Dunn said.

PETA claimed that last winter, Forever 21, which sells trendy fashion for young customers, promised to drop rabbit fur, but fur and fur-trim garments subsequently appeared in the stores this year, triggering the antichain reaction.  PETA said it’s next target could be Wet Seal.

PETA president Ingrid E. Newkirk said in a statement Friday, “With its fur-free pledge, Forever 21 has saved countless animals and sent a message of compassion throughout the retail clothing community and beyond.”

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