Forever 21 is translating its warp speed runway-to-rack formula to beauty with the launch of the brand love & beauty.
While Zara and H&M have broken into beauty abroad, love & beauty marks the first major entrance into beauty of a fast-fashion retailer on U.S. soil. Los Angeles-based Forever 21 Inc. started this month planting the full 145 stockkeeping unit selection of love & beauty at 135 locations and a partial selection of the line at the remaining around 305 stores.
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