By  on November 23, 2009

Forever 21 is translating its warp speed runway-to-rack formula to beauty with the launch of the brand love & beauty.

While Zara and H&M have broken into beauty abroad, love & beauty marks the first major entrance into beauty of a fast-fashion retailer on U.S. soil. Los Angeles-based Forever 21 Inc. started this month planting the full 145 stockkeeping unit selection of love & beauty at 135 locations and a partial selection of the line at the remaining around 305 stores.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus