NEW YORK — Forever 21’s largest store, a 90,000-square-foot unit at 1540 Broadway in Times Square, will feature apparel for men, women and children as well as more extensive shoe, lingerie and accessories departments, a larger selection of fashion basics and new product categories. The unit, opening in 2010 and being referred to as a “department” store, will have significant signage including the iconic neon sign of the Virgin Megastore, whose space it will occupy.
While the California-based retailer is known as a chain for juniors, the new flagship also will launch apparel for older consumers. “Our data shows that 20 percent of our customers are under 18, about 45 percent are 18 to 24, and 35 percent are over 24 years of age,” Larry Meyer, senior vice president of Forever 21, said. “We’re getting more older customers, given that we’re fashion-oriented and offer great values. People want to get more out of their money. We have customers 35 and older. We will develop things for those consumers. Over time, we will expand to offer them more and more.”
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