By  on April 29, 2009

TOKYO — The opening of Forever 21's first store in Japan on Wednesday was as much the exercise in organized chaos as it promised to be, possibly even more so since it happened to fall on a national holiday. The first customers started lining up outside the store in Tokyo's Harajuku district from around 11:30pm Tuesday.


About 15 minutes before the ribbon-cutting ceremony, the crowd was estimated at 1,500 people. Even though people here are quick to form lines outside new boutiques, that’s still a good showing. More than 2,000 lined up for the November opening of H&M ‘s Harajuku store, coinciding with the launch of its special Comme des Garçons collection.

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