By  on August 22, 2014

LAS VEGAS — In a city where one-upmanship has become second nature, Fred Segal is preparing to take retail to the next level.

The 53-year-old Southern California retailer on Saturday night will open the doors to a 10,000-square-foot “retail experience” at the new SLS Las Vegas hotel here. Not only is this the company’s first move outside its home state, it also marks the first time a single brand will occupy the entire retail space in a major resort hotel.

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