By  on December 19, 2011

The billion-dollar day, nonexistent in the annals of U.S. sales online as recently as two years ago, is becoming the industry norm.

With four of the five days in the work week between Dec. 12 and Dec. 16 generating U.S. e-commerce sales of more than $1 billion, the number of days this holiday season to reach that milestone hit 10, up from just one last year. Free Shipping Day, the last day on which many merchants will combine a promise of pre-Christmas delivery with no-cost shipment, fell on Dec. 16 this year and produced online sales of $1.07 billion, up 13.8 percent from $942 million in 2010 and 82.9 percent higher than the 2009 figure of $586 million.

 

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