SANTA MONICA, Calif. — How do surfers say “gnarly” in French?
Oxbow, the 23-year-old action sports brand owned by France’s Lafuma SA, wants to show Americans how to adapt the lingo as it launches Stateside stores, along with a wholesale apparel business for next spring.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)