Frette Inc. will open its 10th signature store in the U.S. at the Americana Manhasset Mall in Manhasset, N.Y., on the day after Thanksgiving.
The 1,200-square-foot luxury linens boutique, which will be near Chanel, Gucci, Van Cleef & Arpels and Wolford, represents the initial phase of a retail rollout in key U.S. markets, said Paul Raffin, chief executive officer of Frette's North American operations. He projected the Manhasset store would generate sales in "numbers north of $2,000" per square foot.
Prices start at $60 for six soaps in rose and lavender scents; $65 for rose, orange and lavender-scented candles in frosted glass, and a scented lounge candle with a Mediterranean fragrance, $125. Bed linens range from $450 for the Hotel Collection to $2,400 for the Couture Linen Collection. Cotton pajamas are priced at $350, while lounge pieces such as a knitted cashmere and fox shawl-collar robe with silk lining will be listed at $2,500. Chantilly lace-trimmed silk sleep gowns will be $400 to $650.
Designed by architect Janson Goldstein, the unit will exude a modern flavor without compromising Frette's 150-year heritage. An elaborate glass and metal facade and canopy will frame the entrance and display window. Frette's iconic pattern — a diamond-shaped double F logo called a "rhomba" — will be featured above the canopy as a signpost for the brand.
Raffin said the mood of the boutique's interior will be enhanced with raw materials such as Russian-fumed oak contrasted with white marble floors, dramatic lighting, stained ash and glass and nickel mill work, to create a contemporary and vintage ambience. There will be a custom-pattern "luxury wall" to provide a hands-on experience for shoppers featuring an array of specialty items such as cashmere throws and blankets, silk and crushed velvet throws, taffeta duvets, and boudoir and home accessories rendered in Russian sable, mink and chinchilla.
The company, which was acquired in 2006 by San Francisco-based JH Partners, a private equity firm specializing in brand development and marketing, began initiating expansion plans when Raffin was named ceo in January. The nine other Frette boutiques, outlets and in-store shops in the U.S. are in Chicago, Aspen, Colo.; Manhattan, an in-store shop at ABC Carpet & Home in Manhattan; Woodbury Commons in Central Valley, N.Y., and four shops in California: Beverly Hills, San Francisco, Palo Alto and South Coast Plaza in Costa Mesa.Raffin said plans to expand "are proceeding on a very strategic, selective basis with initial focus on entry into new markets where there is currently no Frette representation. We know there are high concentrations of Frette customers in the Southeast and Southwest, given the e-commerce business generated by all of these markets. We are targeting Bal Harbour [Fla.], Atlanta, Dallas and Houston as major opportunities in the Sunbelt region.
"We will announce shortly a major project in Boston that represents a future vision of Frette,'' he said. "The next five to seven years will see a tiered rollout of flagships on street locations, mall-based store formats, smaller studio stores in resort locales and high-profile markets such as Greenwich [Conn.], Santa Barbara [Calif.], and East Hampton [N.Y.]. We also envision a 30- to 50-store retail division in the U.S., as well as multiple wholesale points of distribution with key partners such as Bloomingdale's and ABC."
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty