G-Star will launch the first of its new Q-Store retail concepts on Friday in the Brigade store in the Beachwood Place mall near Cleveland. Q-Stores provide a ready-made format for independent specialty stores to operate a substantial G-Star business within a multibrand shop.
“The Q-Store is a concentrated, multibrand concept for which the total store size can be anywhere from 1,200 to 2,500 square feet, with 50 to 65 percent of the sales floor being dedicated to G-Star, and the remainder being made up of other premium brands which complement G-Star,” explained Stuart Millar, executive vice president of G-Star North America. Q-Stores use uniform fixtures and decor to create a branded G-Star environment intended to boost brand sales.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"