By  on April 20, 2009

Seven months after acquiring activewear brand Athleta, Gap Inc. has added the brand to its online stores. Customers who shop online at Gap, Old Navy, Banana Republic or Piperlime will see the brand listed alongside the others as a “fifth tab.” Customers can now use one shopping cart to shop all five brands and get a flat shipping rate of $7.

Gap paid $150 million in cash for the Petaluma, Calif.-based Athleta in September.

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