Seven months after acquiring activewear brand Athleta, Gap Inc. has added the brand to its online stores. Customers who shop online at Gap, Old Navy, Banana Republic or Piperlime will see the brand listed alongside the others as a “fifth tab.” Customers can now use one shopping cart to shop all five brands and get a flat shipping rate of $7.
Gap paid $150 million in cash for the Petaluma, Calif.-based Athleta in September.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"