In the spirit of Earth Day on Saturday, the Gap and Athleta divisions of Gap Inc. have made a commitment to incorporate a greater amount of sustainable fibers in their apparel production.Gap plans to obtain 100 percent of its cotton from more sustainable sources by 2021, while Athleta, whose assortment predominantly features technical fabrics, said that by 2020, 80 percent of its apparel materials will be made with sustainable fibers.“We believe in actively protecting the planet we all share,” said Wendi Goldman, Gap’s chief product officer. “With our new sustainable cotton goal, we have the opportunity to make a big impact on the global cotton community, and bring to light what’s so incredibly important to the future of garment manufacturing, what matters to us as a brand, and what matters to our customers.”Gap will continue to partner with Better Cotton Initiative, which works with farmers around the world to improve cotton production for the people who cultivate it, the environment and the cotton sector's future. Gap said it sourced 3.8 million pounds of Better Cotton for spring 2017 product. Gap’s new commitment will include other sustainable cotton such as organic, recycled and American-grown.The retailer, under its "Gap for Good" initiative for more sustainable fashion, seeks to save water and reduce energy consumption. The initiative also involves educating and empowering women through Gap Inc.’s Personal Advancement & Career Enhancement program.“For Athleta and our community, the earth is our playground, and we believe it’s vitally important to protect it for the next generation,” said Nancy Green, president and chief executive officer of Athleta and also a member of the Gap foundation and sustainability board of trustees. “With the use of more recycled and sustainable fibers, we’re working to lessen our impact on the environment and preserve the Earth’s precious natural resources. Using our business for good is central to the mission of Athleta.”
Athleta has been using more sustainable materials over the last two years by converting materials to recycled synthetics, organic cotton and using more efficient fabric dyeing and finishing techniques, the company said. In 2016, seven million plastic water bottles were diverted from the landfill as a result of Athleta’s use of recycled polyester, the company said. Athleta is also reducing waste at its stores and headquarters.
Collectively since 2016, Gap, Banana Republic, Old Navy and Athleta have sourced more than 11.5 million pounds of Better Cotton, which the corporation said is enough to make 7.4 million pairs of jeans.In other sustainability goals, by the end of 2020, the $15.5 billion Gap Inc. has committed to a 50 percent absolute reduction of greenhouse gas emissions in its owned and operated facilities globally from a 2015 baseline, and to divert 80 percent of its waste in the U.S. Since 2014, Gap Inc.'s suppliers have saved more than 750 million liters of water which Gap equated to providing every person in the U.S. with one days' worth of drinking water.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)