In the spirit of Earth Day on Saturday, the Gap and Athleta divisions of Gap Inc. have made a commitment to incorporate a greater amount of sustainable fibers in their apparel production.Gap plans to obtain 100 percent of its cotton from more sustainable sources by 2021, while Athleta, whose assortment predominantly features technical fabrics, said that by 2020, 80 percent of its apparel materials will be made with sustainable fibers.“We believe in actively protecting the planet we all share,” said Wendi Goldman, Gap’s chief product officer. “With our new sustainable cotton goal, we have the opportunity to make a big impact on the global cotton community, and bring to light what’s so incredibly important to the future of garment manufacturing, what matters to us as a brand, and what matters to our customers.”Gap will continue to partner with Better Cotton Initiative, which works with farmers around the world to improve cotton production for the people who cultivate it, the environment and the cotton sector's future. Gap said it sourced 3.8 million pounds of Better Cotton for spring 2017 product. Gap’s new commitment will include other sustainable cotton such as organic, recycled and American-grown.The retailer, under its "Gap for Good" initiative for more sustainable fashion, seeks to save water and reduce energy consumption. The initiative also involves educating and empowering women through Gap Inc.’s Personal Advancement & Career Enhancement program.“For Athleta and our community, the earth is our playground, and we believe it’s vitally important to protect it for the next generation,” said Nancy Green, president and chief executive officer of Athleta and also a member of the Gap foundation and sustainability board of trustees. “With the use of more recycled and sustainable fibers, we’re working to lessen our impact on the environment and preserve the Earth’s precious natural resources. Using our business for good is central to the mission of Athleta.”Athleta has been using more sustainable materials over the last two years by converting materials to recycled synthetics, organic cotton and using more efficient fabric dyeing and finishing techniques, the company said. In 2016, seven million plastic water bottles were diverted from the landfill as a result of Athleta’s use of recycled polyester, the company said. Athleta is also reducing waste at its stores and headquarters.Collectively since 2016, Gap, Banana Republic, Old Navy and Athleta have sourced more than 11.5 million pounds of Better Cotton, which the corporation said is enough to make 7.4 million pairs of jeans.In other sustainability goals, by the end of 2020, the $15.5 billion Gap Inc. has committed to a 50 percent absolute reduction of greenhouse gas emissions in its owned and operated facilities globally from a 2015 baseline, and to divert 80 percent of its waste in the U.S. Since 2014, Gap Inc.'s suppliers have saved more than 750 million liters of water which Gap equated to providing every person in the U.S. with one days' worth of drinking water.
Exclusive: @isabelmarant and @lorealmakeup have teamed up to create a capsule makeup collection. "She is rather natural in the day but doesn't have time to go back home before going out [in the evening] and redo her entire beauty look," said Marant on the 5 products included in the collection, which will launching in September. Read @jenniferbethweil's interview with the designer on WWD.com. #wwdnews #wwdbeauty
After 17 years, Tomas Maier is leaving @bottegaveneta. “I am deeply grateful to him and I personally thank him for the work he accomplished, and for the exceptional success he helped to achieve,” said François-Henri Pinault, head of parent company @kering_official. Head to WWD.com for more on his departure. #wwdnews #wwdfashion (📷: Davide Maestri)
@shaymitchell is no stranger to teaming up with beauty brands, but she’s made her latest partnership official: She’s signed with @buxomcosmetics as global creative brand ambassador, WWD learned exclusively. Mitchell and Buxom will collaborate on campaign development, social media strategy and content and new product and shade development. Read more on WWD.com. #wwdbeauty (📷: @clint_spaulding)
Today we’re at the WWD Retail 20/20 Forum where industry leaders will be talking about the future of shopping for fashion, footwear and beauty. Tune in on Instagram Live at 9 am and 3:30 pm to hear from two of our speakers –– @therealreal’s Rati Levesque and @bandier’s Stephen Ippolito. #wwdsummits (📷: @elizaflorendo)
Seen last night at @coach’s launch party for “Life Coach,” an interactive pop-up in Soho: @joansmalls. Open now, visitors of the pop-up can engage in themes of “creativity and self-expression,” through tarot, carnival games, live performances and art. See the rest of the party pics on WWD.com. #wwdeye (📷: @vnina)
“We figure there’s enough cynicism to go around the world right now let’s go out there and be ourselves, let’s be enthusiastic, let’s have positive energy, which is something I think a lot of people really want and need right now,” said musician @joshgroban ahead of hosting the Tony Awards with @sarabareilles. Read @leighn’s interview with Groban on how he picked his look for the night, his next record and more on WWD.com. #wwdeye #tonyawards (📷: @vnina)
“Rock as an attitude and not a uniform. Street as a style and not just clothing. Sportswear as the new normality,” @paul_surridge said of his first @roberto_cavalli men’s wear collection, previewed here. The British designer joined the brand as the creative director in May 2017, and is gearing up to unveil his debut for the label with a runway show at the Florence Charterhouse on June 13 at #PittiUomo. Head to WWD.com to read more about his collection and see more sneak peek photos. #wwdfashion (📷: @simonelezzi)