In the spirit of Earth Day on Saturday, the Gap and Athleta divisions of Gap Inc. have made a commitment to incorporate a greater amount of sustainable fibers in their apparel production.Gap plans to obtain 100 percent of its cotton from more sustainable sources by 2021, while Athleta, whose assortment predominantly features technical fabrics, said that by 2020, 80 percent of its apparel materials will be made with sustainable fibers.“We believe in actively protecting the planet we all share,” said Wendi Goldman, Gap’s chief product officer. “With our new sustainable cotton goal, we have the opportunity to make a big impact on the global cotton community, and bring to light what’s so incredibly important to the future of garment manufacturing, what matters to us as a brand, and what matters to our customers.”Gap will continue to partner with Better Cotton Initiative, which works with farmers around the world to improve cotton production for the people who cultivate it, the environment and the cotton sector's future. Gap said it sourced 3.8 million pounds of Better Cotton for spring 2017 product. Gap’s new commitment will include other sustainable cotton such as organic, recycled and American-grown.The retailer, under its "Gap for Good" initiative for more sustainable fashion, seeks to save water and reduce energy consumption. The initiative also involves educating and empowering women through Gap Inc.’s Personal Advancement & Career Enhancement program.“For Athleta and our community, the earth is our playground, and we believe it’s vitally important to protect it for the next generation,” said Nancy Green, president and chief executive officer of Athleta and also a member of the Gap foundation and sustainability board of trustees. “With the use of more recycled and sustainable fibers, we’re working to lessen our impact on the environment and preserve the Earth’s precious natural resources. Using our business for good is central to the mission of Athleta.”
Athleta has been using more sustainable materials over the last two years by converting materials to recycled synthetics, organic cotton and using more efficient fabric dyeing and finishing techniques, the company said. In 2016, seven million plastic water bottles were diverted from the landfill as a result of Athleta’s use of recycled polyester, the company said. Athleta is also reducing waste at its stores and headquarters.
Collectively since 2016, Gap, Banana Republic, Old Navy and Athleta have sourced more than 11.5 million pounds of Better Cotton, which the corporation said is enough to make 7.4 million pairs of jeans.In other sustainability goals, by the end of 2020, the $15.5 billion Gap Inc. has committed to a 50 percent absolute reduction of greenhouse gas emissions in its owned and operated facilities globally from a 2015 baseline, and to divert 80 percent of its waste in the U.S. Since 2014, Gap Inc.'s suppliers have saved more than 750 million liters of water which Gap equated to providing every person in the U.S. with one days' worth of drinking water.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)