LONDON — Gap has corralled a host of designers to create a collection of limited edition items from T-shirts to satin shoes for its (Product) Red line.
The pieces will bow in stores here an in Paris on Monday to commemorate World AIDS Day.
As part of the collection, Mulberry has reworked its Roxanne bag, replacing leather with jersey sweatshirt material; Proenza Schouler has produced printed T-shirts, and Pierre Hardy created a red satin shoe. The collection, which comprises pieces by 11 designers, was curated by Katie Grand, editor in chief of POP magazine. Fifty percent of the line's profits will go to the Global Fund, which helps to fight AIDS in Africa.
"We're very proud to have some of the most talented and acclaimed people in the fashion industry working on this...collection," said Stephen Sunnucks, president of Gap Inc. Europe, in a statement. "The point of Red products is that they should be so desirable that they sell themselves. We've certainly achieved that with this, a Gap (Product) Red collection that is as credible as it is affordable."
In keeping with its designer bent, the collection will be sold through only four doors — Gap stores on London's Oxford Street and Paris' Champs-Elysées, at Dover Street Market in London and at Colette in Paris. Prices will range from 5 pounds, or about $10, for a Stephen Jones for (Gap) Red patterned headband to 85 pounds, or $175, for the Mulberry for (Gap) Red sweatshirt bag. A spokeswoman said the collection would be available exclusively in Europe until stocks run out.
Gap has been involved in the (Product) Red program since its launch in January 2006. Conceived by Bono of U2 and Bobby Shriver, the initiative aims to channel money from the sale of Red items into combating AIDS in Africa. Emporio Armani, Converse, Apple and Motorola are among the brands involved in the project.
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