Gap's new look for its Banana Republic, Old Navy and Gap Web sites emphasizes the "easy."
The makeover seeks to minimize the number of clicks shoppers must make to view product information by consolidating details such as size, color and price on a single pop-up box while keeping shoppers tethered to the main page. The sites are connected to a real-time inventory database, enabling them to display only those color and size options that are available and ready for shipment.
The site also suggests pieces to complete an outfit and alerts shoppers to discounts.
The Web site upgrades led to an extended shutdown that puzzled many in the industry.
Gap spokeswoman Kris Marubio said the overhaul, which was done in-house, included 11 major back-end systems. Building two separate systems running in parallel, to avoid the shutdown, would have been "superexpensive," she said. The Banana Republic Web site was taken offline for about three days in August. The Old Navy and Gap sites were open only to randomly selected visitors while testing and debugging went on for four weeks, until Sept. 21.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)