By  on November 20, 2013

The cyber retail wars are heating up — and retailers better make sure they are ready.

Amazon.com already gained a major step on its rivals by linking with the U.S. Postal Service for Sunday deliveries in New York and Los Angeles, raising the ante on shipping dates. But after several years of online retailers unveiling numerous bells and whistles to attract shoppers — from free shipping to online gift lists — this year is more about sticking to the basics in order to focus on being competitive.

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