By  on July 1, 2009

Jeff Gennette is clairvoyant. Thanks to some sophisticated new tools, the recently installed chief merchandising officer for Macy’s Inc. is unearthing important information that will reveal the choicest growth opportunities for the $25 billion company.

Working in tandem with his counterpart, Julie Greiner, chief merchandise planning officer, the two executives have been charged with implementing the corporation’s My Macy’s localization strategy at its more than 800 stores across the country. My Macy’s, which was rolled out nationally last month, provides the company with detailed sales information which can then be exploited. It’s the strategy the company turned to when it centralized operations earlier this year, and it also addresses vendor complaints the retailer was unwieldy and not a good partner.

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