Shopping for shades is more interactive at Sunglass Hut, thanks to a new retail concept called SocialSun. By the end of this month, nine stores will be outfitted with SocialSun stations, where customers can snap photos of themselves trying on sunglasses and share them with friends and fellow shoppers.
About 15 percent of customers who walk into a store use the SocialSun station, and about 20 percent of those return and use it again.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"