By  on June 10, 2009

Shopping for shades is more interactive at Sunglass Hut, thanks to a new retail concept called SocialSun. By the end of this month, nine stores will be outfitted with SocialSun stations, where customers can snap photos of themselves trying on sunglasses and share them with friends and fellow shoppers.

About 15 percent of customers who walk into a store use the SocialSun station, and about 20 percent of those return and use it again.

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