Americans have an appetite for denim that appears to have been only slightly curbed by the weakening economy.
Rising energy prices, the mortgage crisis, the prolonged war in Iraq and general uneasiness commonly found during presidential election years have been factors contributing to a widespread pullback in consumer spending. Denim, along with the majority of consumer product categories, has faced those same challenges. And while growth has slowed, denim sales are still on the rise. Despite already having more than enough denim in their closets, consumers continue to find the value in buying a garment that will stand up over time and can be worn in a variety of settings.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"