LONDON — Gieves & Hawkes has its eye on international wholesale expansion, and will begin selling exclusively at Bergdorf Goodman in mid-August and Isetan in Tokyo in September. Earlier this week, the brand, which is located at No. 1 Savile Row, opened a shop-in-shop on the ground floor of Harrods.
“Harrods, Isetan, Bergdorf Goodman — these stores represent modern luxury for us, and what we are selling is extremely reflective of No. 1 Savile Row,” said Jason Basmajian, who was formerly the brand’s creative director and is now its chief creative officer. He added that, going forward, wholesale rollout would be very controlled.
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