By  on March 23, 2012

About a year-and-a-half ago, four-year-old luxury flash site stumbled on a new business opportunity.

After being approached by a host of designers looking to launch capsule collections that would extend their brands, Gilt Groupe realized it could capitalize on its e-commerce model to grow its own brand. The company developed full-price, exclusive, curated offerings that remain on its Web site for longer than 36 hours — the standard time period for a flash sale.

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