MILAN — Giuseppe Zanotti is gearing up to enhance its online strategy by unveiling its e-store in China, slated to go live on June 1.The giuseppezanotti.cn online destination will carry the Italian footwear brand’s lineups of women’s and men’s shoes.Starting Friday, Chinese customers will be able to rely on an expedited delivery service and quick turnarounds since the brand has also inaugurated a fully stocked warehouse in Shanghai to manage the e-commerce operations.“Just like any endeavor in China, for the launch of e-commerce, we wanted to guarantee the utmost service,” said founder and designer Giuseppe Zanotti.This marks the first step of the company’s digital strategy in the country, as Zanotti is also planning to revamp its web site, which is set to launch with a renovated design in September.In order to strengthen its presence in the digitally oriented Chinese market, Giuseppe Zanotti will also launch dedicated corners on JD.com and Alibaba’s e-tailer Tmall.Aimed at enhancing its omnichannel strategy in the country, Zanotti plans to grow its network of physical stores accordingly, with openings expected by the end of the year in Changsha, Xian and Harbin.The brand operates around 20 stores in China, including units in key cities such as Beijing, Shanghai and Chengdu, among others.Luxury goods companies are increasingly investing in their online platforms in China. For example, Prada, Gucci, Bally and Louis Vuitton also opened their e-stores in that region last year.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
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The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim