By  on April 16, 2009

Macy’s has snagged itself another exclusive, this time one of New York fashion’s most high-profile young designers — Rachel Roy.

With help from Jones Apparel Group Inc., Roy, who is best known for her namesake designer label, will launch a contemporary lifestyle brand called Rachel Rachel Roy to be sold exclusively at Macy’s. The collection will run the gamut from apparel and footwear to accessories and will launch in 85 Macy’s doors beginning in August.

While Macy’s has introduced a slew of exclusive brands over the last few years — including Tommy Hilfiger, T Tahari, Donald Trump and Martha Stewart — Rachel Rachel Roy is the retailer’s first in the contemporary sector. It’s an area Terry Lundgren, chairman, chief executive officer and president of Macy’s Inc., sees picking up steam.

“There is a great deal of opportunity for this affordable, young, but still with designer details kind of line,” Lundgren told WWD exclusively. “When I met with Rachel some time ago about the idea of launching a brand like this, she was very clear about who this target customer is, and I have been very encouraged by what I see in the product.”

Lundgren said he sees Rachel Rachel Roy attracting a broad range of consumers, but the collection will particularly satisfy the twentysomething consumer who has a tighter hold on her wallet than the traditional contemporary shopper.

The apparel collection, which will retail between $59 and $299, includes an array of sportswear options, including stonewashed denim skirts; fake leather jackets and fake fur vests; long, chunky cardigans; Modal jersey dresses, jumpsuits and tops; crystal-embellished cotton jersey T-shirts; brushstroke-printed jackets and coats, and bright pink leopard-printed skinny jeans. In addition to apparel, there will be a large selection of accessories, including footwear, handbags and jewelry, all retailing for under $250.

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