After creating a series of Alice in Wonderland cosmetics in 2005, the three-year-old beauty brand has jumped on board with Walt Disney again with the launch of Tinker Bell products last month. Per Goldie's exclusive contract with Bath & Body Works, the Disney lineups by Goldie are currently distributed in about 100 BBW flagships.
"She [Tinker Bell] was a big character to tackle, but we wanted to do it in an edgier way," said Sheila Ullery, Disney's global director of health and beauty. "From a retailer perspective, we know Tink sells, so we need to keep refreshing it in a modern way. It was a natural extension to have a cosmetic range."
Before reinterpreting the sassy fairy, Jeanne Chavez and Dineh Mohajer, who founded Goldie three years ago (after the duo sold their Hard Candy cosmetics brand to LVMH Moët Hennessy Louis Vuitton in 1999), scoured the Disney archives for images of Tinker Bell through the decades. They then set about changing the tomboy they saw to a Jean Harlow-meets-Disney temptress wearing a short green dress and vibrant eye shadow, lipstick and blush.
"We really glamorized her and made her beautiful," said Chavez.
About 10 artists retained by Goldie worked on the character design, they said, and Disney pitched in with an in-house character artist of its own.
Although the two worried that Disney would be hesitant to run with Tinker Bell as a vamp, the company embraced the look. "When we first saw the artwork, we thought we had a hit on our hands," said Ullery. "They are spot-on with trend. We don't try to hold them back."
There are nearly 15 Tinker Bell by Goldie products, including a $25 lip and eye compact, $8 nail lacquer, $10 lip gloss, $5 night stars face and body stamp, $16 bath bubbles, $14 shimmer wand, $18 shimmer spray and $16 body lotion.
The packaging sparkles with glitter on Tinker Bell's blue wings and gold components. "It is a lot different than the competition with basic black packaging," said Ullery. "If you have an artistic personality, you are going to want to pull this out of your bag."
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion