After creating a series of Alice in Wonderland cosmetics in 2005, the three-year-old beauty brand has jumped on board with Walt Disney again with the launch of Tinker Bell products last month. Per Goldie's exclusive contract with Bath & Body Works, the Disney lineups by Goldie are currently distributed in about 100 BBW flagships.
"She [Tinker Bell] was a big character to tackle, but we wanted to do it in an edgier way," said Sheila Ullery, Disney's global director of health and beauty. "From a retailer perspective, we know Tink sells, so we need to keep refreshing it in a modern way. It was a natural extension to have a cosmetic range."
Before reinterpreting the sassy fairy, Jeanne Chavez and Dineh Mohajer, who founded Goldie three years ago (after the duo sold their Hard Candy cosmetics brand to LVMH Moët Hennessy Louis Vuitton in 1999), scoured the Disney archives for images of Tinker Bell through the decades. They then set about changing the tomboy they saw to a Jean Harlow-meets-Disney temptress wearing a short green dress and vibrant eye shadow, lipstick and blush.
"We really glamorized her and made her beautiful," said Chavez.
About 10 artists retained by Goldie worked on the character design, they said, and Disney pitched in with an in-house character artist of its own.
Although the two worried that Disney would be hesitant to run with Tinker Bell as a vamp, the company embraced the look. "When we first saw the artwork, we thought we had a hit on our hands," said Ullery. "They are spot-on with trend. We don't try to hold them back."
There are nearly 15 Tinker Bell by Goldie products, including a $25 lip and eye compact, $8 nail lacquer, $10 lip gloss, $5 night stars face and body stamp, $16 bath bubbles, $14 shimmer wand, $18 shimmer spray and $16 body lotion.
The packaging sparkles with glitter on Tinker Bell's blue wings and gold components. "It is a lot different than the competition with basic black packaging," said Ullery. "If you have an artistic personality, you are going to want to pull this out of your bag."
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)