By  on May 29, 2013

Google Inc. is putting a greater focus on e-commerce by going after Amazon’s business via a partnership with StellaService to provide data on merchants that offer exceptional shopping experiences.

The partnership is via a multiyear licensing agreement. Specific terms of the licensing arrangement, such as how much Google is paying Stella for use of its information, are not being disclosed by either party. The aim is to use Stella’s data as a key differentiator in e-commerce where consumers searching for products can feel comfortable buying from a retailer they’re unfamiliar with through reliance on detailed information on customer service metrics. Many consumers now start their search online using Amazon, and then buy through an Amazon-affiliated retailer. The Google-StellaService partnership opens the door for consumers to a wider range of online stores.

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