By  on December 2, 2011

Google Inc. is delving deeper into the rapidly growing area of Internet shopping.

The Web search giant is reportedly talking to major retailers and shipping services about creating a platform that would allow consumers to shop across a variety of storefronts. Payment and fulfilment would be speedy with Google Wallet, technology launched in March that allows consumers to buy items with a single tap. Macy’s, which partnered with Google Wallet to enhance its in-store shopping experience, has been cited as one of the retailers Google is targeting. Macy’s could not be reached for comment. Another potential partner, Gap, said it had no comment.

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