Google Inc. is delving deeper into the rapidly growing area of Internet shopping.
The Web search giant is reportedly talking to major retailers and shipping services about creating a platform that would allow consumers to shop across a variety of storefronts. Payment and fulfilment would be speedy with Google Wallet, technology launched in March that allows consumers to buy items with a single tap. Macy’s, which partnered with Google Wallet to enhance its in-store shopping experience, has been cited as one of the retailers Google is targeting. Macy’s could not be reached for comment. Another potential partner, Gap, said it had no comment.
Analysts said Google may be taking aim at Amazon.com, which sells all types of products and ships them to consumers’ homes.
Henry Kim, co-founder of sneakpeeq.com, said, “Everyone’s trying to get into online shopping, especially with Cyber Monday breaking all kinds of records.”
He questioned the logic of big retailers such as Macy’s participating in a Google shopping site when they already have destination sites of their own. “If Google is doing something on the personalization side, it may be worth it,” Kim said. “If they were able to keep track of people’s preferences and suggest products to them, that would be interesting.”
Google, Kim said, is “probably one of the most innovative companies in Silicon Valley. They’re working on different ways to get into shopping. Last year, Google purchased, specifically for shopping, Like.com, an image-based search engine. [Shopping] is something they’re focused on. Google has offers similar to Groupon, so they’re trying to make inroads in the e-commerce area.”
“Retailers will use the Google platform to navigate and fulfill more quickly,” said Janet Kloppenburg, founder of JJK Research. “Amazon allows you to shop different product categories under one roof. If you’re a regular Amazon customer, you have a couple clicks and you’re done. So instead of shopping at Macy’s and Home Depot, it would allow me to shop and speed through different brands and businesses.
“Google probably wants storefronts like Macy’s that would pay for the privilege of leveraging off [Google’s] technology and huge base of consumers,” Kloppenburg added. “Google would introduce Macy’s to additional domestic customers while tapping into an international audience. Google has access to consumers all over the world.”
Consumers could save money by using a technical platform such as Google, which could charge a flat shipping rate for top customers, as Amazon does with its $79-a-year Amazon Prime program.
WSJ.com on Thursday reported that Google may be gearing up for e-commerce.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)