By  on July 22, 2013

Apparel is the fastest-growing category in terms of shopping search volume on Google, and for retailers and brands, one of the biggest sales-driving opportunities is Google’s product listing ads, or PLAs.

“Ninety percent of media time is now spent in front of screens. I’m not saying it’s killing print, but it’s pretty clear people are searching more,” Google industry director, branded apparel, Brian Zeug told WWD.

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