Apparel is the fastest-growing category in terms of shopping search volume on Google, and for retailers and brands, one of the biggest sales-driving opportunities is Google’s product listing ads, or PLAs.
“Ninety percent of media time is now spent in front of screens. I’m not saying it’s killing print, but it’s pretty clear people are searching more,” Google industry director, branded apparel, Brian Zeug told WWD.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)