By  on October 9, 2013

Retailers need to sharpen their online skills and pay as much attention to merchandising online as they do in their stores.

“They need to actively manage their digital shelf space and what they offer in the same way that they manage, or arguably obsess, over their shelves in the store,” Jason Spero, Google’s director of global performance solutions, told WWD. Google unveiled the second edition of its Mobile Playbook, at themobileplaybook.com, Wednesday morning. Billed as “the busy executive’s guide to winning with mobile,” this is the first significant update to The Mobile Playbook since it was originally released in April 2012.

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