Bleecker Street in the West Village for Grayers founder Peter Georgiou brings back memories.The founder and former Ralph Lauren executive used to work blocks away and would frequent the now-shuttered Bleecker Bob’s not far from what will be Grayers’ first pop-up location at 304 Bleecker Street.“All of that brings back for us some great memories in terms of our sense of belonging,” Georgiou said of the pop-up’s location and a key point the company sought in its real estate search.The business, which consists of an online shop and can also be found in about 250 doors nationally, sells classic men’s wardrobe staples. Think moleskin sports coats, double cloth button-down shirts and twill pants.The Bleecker Street pop-up, which officially opens Monday, totals 1,500 square feet and includes a broader assortment than even the company’s own web site – on track to triple in sales this year – with some smaller production items unique to the store.Like many brands looking to operate their own retail doors, the pop-up is an opportunity for Grayers to show the breadth of its brand, Georgiou pointed out.“Nowhere do we have the whole collection. That allows us to bring to life and give the entire aesthetics of the brand,” Georgiou said. “From a standpoint of brand evolution, it’s critical to have a place to tell the whole story.”Bleecker with its boho vibes, Georgiou said, represents the brand’s unconventional ways.Grayers spent much of the past year testing the brand out at brick-and-mortar as part of a multibrand band of pop-ups in places such as Nantucket, Charleston and Washington D.C. before pushing into retail on its own.The store will also include complementary items from brands such as Baxter of California, Winter Session and SeaVees – all lines Georgiou described as sitting within “the same kind of ethos as ours in terms of where they fit in the market.”The company’s already got its sight set on Los Angeles and the Pacific Northwest for potential future retail outposts.“We do believe that bricks-and-mortar is here for the long term and our goal obviously is to scope the market for what is the right location for us to get our toes a little bit wet and then invest in something that’s going to be a little bit longer term,” Georgiou said. “The ability to have a fairly holistic product online and also a place that allows it to come to life is critical.”For More West Coast Coverage in WWD:Gucci Décor Arrives at MaxfieldBest Made Co. Sets up Camp on La Brea AvenueSophia Amoruso on Creating the Next-Gen Media CompanyFive Minutes With VaynerMedia’s Gary Vaynerchuk
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia