• Wal-Mart sold $300 million worth of Kathie Lee Gifford’s clothing line in its first year,according to Gifford.

• Isaac Mizrahi for Target rang up $300 million in annual sales.

• Mossimo Giannulli in 2001 signed an exclusive license agreement with Target that guaranteed sales of $1 billion over three years.

• Wal-Mart’s Metro 7 got off to a fast start when it bowed in 350 stores in 2005. Metro 7 was expanded to 1,500 stores before distribution was cut to below 1,000.

• Oxford signed a licensing agreement in 1991, giving Target exclusive rights to design and merchandise the Merona label. Merona is being relaunched in the fall with a stronger fashion point of view.

• Levi Strauss Signature jeans launched in 2003 at Wal-Mart, priced under $30. Signature remained exclusive to Wal-Mart until 2006; however, by then, sales were falling because, according to Levi’s, Wal-Mart de-emphasized Signature to concentrate on its own private label, Metro 7.

• Levi Strauss Signature Totally Slimming line of jeans bowed in 2008 at Wal-Mart.

To access this article, click here to subscribe or to log in.

To Read the Full Article

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus