The direct-to-consumer efficiencies of e-commerce have become the go-to business model of many a fashion start-up. Following in the well-trod footsteps of companies like Everlane, Flint & Tinder and Harry’s shaving products comes Greats, a new men’s footwear concept that launches in August.
Founded by two footwear industry veterans, Jon Buscemi and Ryan Babenzien, the company will offer classic shoe styles, beginning with retro-looking sneakers, with high production values and accessible prices. “The footwear industry is incredibly inefficient. By disrupting the traditional retail and e-commerce model, Greats will be able to make a premium-quality shoe and offer it to the consumer at a much lower price,” said Babenzien, who has been the chief executive officer of tennis apparel maker Boast since last year, but is stepping down from that position this month.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"