In this dreary economic environment, where consumers are less willing to spend on discretionary products, many retailers are finding that interest in sustainable or organic apparel is still strong.
Barneys New York made a commitment to organic and sustainable products when it launched a major initiative in February 2007 with the introduction of casualwear collection Loomstate for Barneys Green in its 12 Co-op units. Barneys also held a “green” holiday in December 2007, with store windows, advertising and catalogues displaying an environmental theme.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"