By  on September 15, 2008

ATLANTA — Just what is green?

With dozens of companies jumping on the green bandwagon, consumers have become concerned about what’s green and what’s not. The LOHAS (Lifestyles of Health and Sustainability) consumer, a market segment concerned with fitness and the environment, is particularly skeptical. As Dina Dunn, international communications manager of Blink, said last month at FabricLink’s seminar Making Sense of Supply Chain Certification, “People are not doing a great job of defining the term green or they’re defining it in different ways. Plus there’s greenwashing (false claims of sustainability), so the consumer isn’t sure what’s going on.”

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