By  on June 20, 2013

GSI Commerce, a major provider of e-commerce and interactive marketing services to retailers and brands, has changed its name to eBay Enterprise. GSI was acquired by eBay Inc. in June 2011 for $2.4 billion.

The name change, according to Chris Saridakis, president of eBay Enterprise, would help clients understand the integration possibilities between eBay Enterprise and eBay’s other main business units, PayPal and Marketplaces, thereby helping drive consumers to its web sites and stores and increase conversion rates.

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