By and  on September 12, 2011

GSI Commerce founder Michael Rubin has launched Kynetic, a firm focusing on building consumer businesses that will include Rue La La.

Rubin recently sold GSI to eBay Inc. for $2.4 billion. He bought back the online sports licensed retail business, which was renamed Fanatics, as well as shopping site ShopRunner and flash sale site Rue La La, with eBay retaining a 30 percent stake in flash sale site Rue La La. Rubin first bought Rue La La in 2009 when he still owned GSI. All three businesses are now under the Kynetic umbrella.

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