MILAN — Gucci is set to debut a dedicated Internet portal, including e-commerce, for its fragrances this week.
The fashion house and its fragrance license holder Procter & Gamble Fine Fragrances announced last week the launch of guccifragrances.com today. A partner microsite, florabygucci.com, focusing on Gucci’s women’s scent Flora, which came out this spring, is to go live simultaneously.
Frida Giannini, Gucci’s creative director, said, “Short of allowing someone to actually smell a new fragrance, the Web allows us to involve visitors in a rich multimedia experience. They can then share that experience with their friends online. These new and exciting ways of communicating are fast becoming a way of life.”
The Web site for Flora will reveal aspects of the fragrance’s conception, including its formulation, its flacon’s design and the story of Gucci’s iconic floral pattern — also called Flora — which is used on the scent’s packaging. Footage from the making of Flora’s advertising campaign, shot by Chris Cunningham, will also be viewable. Both sites will have an e-commerce component.
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According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)