By  on April 24, 2007

Guess has its sights set on the East.

The company opened its first retail flagship in Shanghai Friday at the Shanghai Plaza Infinity Mall. The 5,000-square-foot multilevel boutique houses Guess and Guess by Marciano apparel for both women and men, as well as an extensive accessory and footwear collection.

"Our commitment of expansion in Greater China is evidenced by the fact that we set up direct operations in this territory," said Terence Tsang, president of Guess Asia, in a statement. "Investment in opening this flagship store represents the first important initiative of the expansion strategy into this huge potential market."

To celebrate the opening, Guess hosted a launch event and fashion show last Friday inside the Infinity Mall, attended by Paul Marciano, the company's chief executive officer. More than 1,000 people attended the celebration. Chinese model Du Juan opened the fashion show, and pop star Anne Morrone performed, as well as an array of other dancers and performers.

Within the next year, Guess plans to have a total of 14 apparel stores and 20 accessories stores within Greater China. A directly owned Guess store in Beijing is slated to open within the next few weeks.

Guess, the $1.2 billion apparel retailer and wholesaler, operates approximately 324 stores in the U.S. and Canada and an additional 450 fully owned units and franchised stores in nearly 60 countries worldwide, encompassing five retail concepts that generated just under $1 billion in revenue in 2006.

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