LOS ANGELES — Aiming to fully capture the Southern California lifestyle, 10-year-old Los Angeles-based contemporary brand Gypsy05 has opened its first two retail stores close to home. One, located just a block away from Robertson Boulevard at 8811 Alden Drive, opened late last month and the second is set to launch later this month at Malibu Country Mart.
“We started as a very small company and today we are a brand that is sold almost worldwide,” said Dotan Shoham, one of the label’s cofounders. “It is clearer for us and is starting to get clearer for our customer what Gypsy05 is all about and now we’re ready for an even bigger expansion.”
According to an industry source, the bohemian-style brand, which sells men’s and women’s clothing at prices ranging from $90 to $450 retail, is projected to surpass more than $16 million in wholesale sales this year. With roughly 600 wholesale accounts scattered between small boutiques across the U.S. and larger department stores and chains like Neiman Marcus and Anthropologie, Shoham said Gypsy05 has grown every year and is even starting to find its niche beyond the California market.
“We are definitely going to deepen our relationships with department stores because it is important for us to work on our relationships at the wholesale level,” he said. “We are also going to really start focusing on our international reach; this is something we see has big growth potential.”
The first two stores are only the beginning; a third location is slated to open later this summer in Orange County and the company’s overall goal is to open up to eight stores in locations from greater Los Angeles to San Diego.
“For now, I think it is smart for us to stay in Southern California with our retail stores,” Shoham said. “This is where we are growing and this is where people are really getting our brand. Even though we’ve learned through the years to design and to adjust to the East Coast, we still want to grow first here and then go there with stores.”
In its stores, the company presents a total Gypsy05 lifestyle, mixing its apparel with third-party jewelry from Shylee Rose, boots by Karma of Charme, and Cosabella intimates in an eclectic yet cozy setting with bright white walls and vintage-style, hippie-chic furnishings.
Reflecting on the brand’s growth over the decade, Shoham credits Gypsy05’s Web site with helping the label create and reinforce the brand identity.
“E-commerce has been very important to us since we created our Web site about eight years ago,” he said. “But it’s not just about e-commerce; it’s been a part of our branding. So it’s not only the sale aspect of it, it’s telling how we want our Gypsy girl to look, dress and style.”
Roz Sarah, the brand’s recently hired director of retail, said another key component to retail success is finding a way to connect with the customer. She plans to host a few key bloggers and stylists in the store soon.
“We’re upping the style ante a little bit because obviously, there is a lot of competition out there, so we are trying to stay a step ahead of them.”
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)